The black and white poster design is meant to be more informative, while still showing the shape of the characters. 

For the right design, I used blue and yellow to represent the colors of the Parma flag, the birthplace of the typeface. To add a bit of fun to the background, I used the information from the black and white version, and copied it many times until the background was nothing but text. It's not overbearing and adds a subtle texture that when viewed up close, one can start reading anywhere.